romance report

Who should make the first move? Is a bad kiss a deal breaker?

These are important questions in the world of romance and we wanted to know the answers.

In 2010, Harlequin conducted a North American-wide survey to equip the HOPK with the straight-up facts about kissing. You can also now rest assured that our cutting-edge kissing expertise is based on good ol' cold, hard, scientific data.

STATS

Who's snogging in the supply closet?

One-in-three of you have kissed a co-worker... but don’t worry kissing skills aren’t on any performance review forms we've seen.

A bad kiss is NOT a deal breaker.

Only 10% of people would stop a
relationship in its tracks when confronted with a partner with some lacklustre skills.

If he's not kissing you he's just not that into you.

53% of respondents still believe that it's up to men to move in for the first kiss.

Kisses have no border lines.

Territorial partners beware, ONE-IN-THREE men admit to having kissed someone that was off-limits such as a friend's significant other or spouse.
You better make those boundaries clear!

41% of people have regretted kissing someone.

Maybe don't mention that one on your Facebook status.

Her lips are not sealed. One-in-three women will tell someone about a bad kisser.

So boys listen up, a bad kiss may not be a deal-breaker, but do you want a reputation as a bad smoocher?

Download data from previous years in excel format.
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Harlequin office for the Preservation of the kiss

The kiss is the cornerstone of romance. It can change lives, break hearts, start a rumour or ignite passion. The mission of this office is to preserve and celebrate the kiss and we have done so proudly for more than 60 years. So pucker up, and come see the important work we do.

Media Inquiries

To obtain more information or to arrange an interview with an HOPK officer, please contact:

United States

Lauren Haralson

Burson-Marsteller

Email:

Telephone: 212-614-4192

Canada

Anna Robinson

NATIONAL Public Relations

Email:

Telephone: 416-848-1401